成功不轻松! Diddy成立一年的Revolt TV遭遇“寒冬”..笑不起来
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一句话:收视率不佳。Revolt TV是Diddy的新商业帝国梦的一部分,现在观看人数没有达到预期,而成本摆在那里。广告收入没能起来就危险了。
纽约邮报:
The music channel, which will celebrate its first year in operation next month, is having trouble expanding its reach beyond its original 25 million household base because the consolidation in the cable industry has made it a lot harder to convince other cable companies to pick the channel up.
The lack of growth has put Revolt in a severe cash crunch, several TV industry executives told The Post.
Cable channels typically cost around $100 million to get launched. Without additional carriage, Revolt TV is finding it challenging to bring in a wider swath of advertisers.
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