用数据说话! Kanye West与adidas合作后让后者营业额暴增
2015-05-13分享到:
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adidas老总Herbert Hainer说与Kanye一起启动了Yeezy Boost项目后,带动了公司其他产品销量的暴增。这足以证明Kanye的影响力。
Sole Collector:
“Moreover, at the launch of the Yeezy Boost, our first shoe developed in collaboration with Kanye West, long queues formed in front of stores. And let’s not forget the success of the newly launched Tubular and the latest version of the ZX Flux. All of this drove an aggressive 29% sales increase at adidas Originals, with strong double-digit increases in all markets, except Russia.”
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